Eric leads GlobeScan’s Sustainability practice. He is co-author of branding agency BBMG’s and GlobeScan’s Aspirationals Consumer Framework, in which a large segment of the global marketplace is now uniting style and sustainability to redefine consumption and drive innovation. In partnership with the National Geographic Society, Eric directs the Greendex – the largest global study tracking sustainable consumption trends. He works with many Fortune 500 companies globally, such as SC Johnson, Nestle, and Unilever. Eric joined GlobeScan in 1999.