Rocco Renaldi is Secretary General of the International Food and Beverage Alliance, a position he has held since January 2014. In this role he coordinates efforts by the largest international companies in the sector to develop and implement constructive policies and commitments on health and nutrition. Rocco is also Managing Director of Landmark, an advisory firm he founded in 2007, specialised in helping private sector organisations understand and respond to policy and societal challenges in a proactive manner. Among other things, he runs the EU Pledge, an initiative by leading food and beverage companies in Europe to restrict marketing to children, as well as Food Service Europe, the association representing the contract catering industry in the EU. With nearly twenty years’ experience working with leading food and beverage companies, he has a deep understanding of the challenges and opportunities that the sector faces.